There's a lot more wrong with this customer service letter than just starting with "Dear Mr Human".
Scots were thinking about the pain rather than the pleasure. Typical humans.
As we launch a new website, it's time to think again about words, business and what it's all for.
Our clients know that better words mean a better bottom line. Even in charity shops.
Fine, let's teach children more about personal finance. But people don't make rational choices. So the real job is to educate the finance industry itself.
People love the brands they love because of what the brand stands for or believes in, rather than the things it sells.
A strike is always bad news: it means that communication has failed. As communications consultants, that makes us sad.
Where once there was a default option with the desirable result of an income for life, now there is none. Why nudge people aged 25, but not 65?
Overheard on the train: a dilemma at the Oxford English Dictionary! How can strategic language help to build a forgiving relationship with the public?
Every time I go into one of their stores, I find a piece of communication that thrills my copywriter’s senses (I know, tragic).