When Santabrand Global Enterprises asked us to help keep the marketing elves ‘on message’, we created the *Santa* Brand Book.

We didn’t think anyone would read it. But they did. And not just the elves. 1.1 million people downloaded the *Santa* brand book in just 3 weeks. It won D&AD and Chip Shop awards, was featured on HuffPost, Fast Company, the Poke and Ad Week, and ended up being discussed on 5Live on Christmas Eve.