Soapbox 7: like Blakes 7, only soapier

Soapbox 7: like Blakes 7, only soapier

[et_social_share] During the election campaign, we’re sharing the best and the worst of political communication. There’ll be no party bias here. We promise to praise everyone and spare no one, despite what we secretly think. Today’s Soapbox is shorter than...
Soapbox 6: soapier, boxier

Soapbox 6: soapier, boxier

[et_social_share] During the election campaign, we’re sharing the best and the worst of political communication. There’ll be no party bias here. We promise to praise everyone and spare no one, despite what we secretly think. You may have noticed that we haven’t done a...
6 bits of copy I wish I’d written

6 bits of copy I wish I’d written

[et_social_share] 1. I love this press ad by The Economist. You read it expecting to see ‘great minds think alike’, but there’s a twist – and for a bit of head scratching, you get rewarded. That’s why this copy is bang-on. It says, “You’re clever; we’re clever; let’s...
Soapbox 4: our post-Easter round up

Soapbox 4: our post-Easter round up

[et_social_share] During the election campaign, we’re sharing the best and the worst of political communication. There’ll be no party bias here. We promise to praise everyone and spare no one, despite what we secretly think. Welcome to our post-Easter Soapbox. Today,...