Science writer David Bodanis has entertained and informed readers with books such as ‘E=mc2’ and ‘Einstein’s Greatest Mistake’, in which he brings to life ideas that used to be off-limits to all but the privileged few.

We asked him how he does it, and how you can borrow his techniques, whatever you’re writing.

Plus we share some pro tips for making big ideas connect with even bigger audiences.

Listen below or download from Apple Podcasts.