Are supermarkets sabotaging their own marketing?

Are supermarkets sabotaging their own marketing?

[et_social_share] Supermarkets’ move to self-service tills is causing a tug of war within different parts of their business – and we’re the battleground. For the past few months, I’ve been doing something that’s out of character for me. I’ve been conducting an...
Lessons on complexity from kid’s TV

Lessons on complexity from kid’s TV

[et_social_share] Here are four techniques we can all apply to make tricky subjects easier to understand. A journalist once told me that the most challenging writing he’d done was for young people. As he’d been a foreign correspondent for a broadsheet newspaper, this...
The price of a better future

The price of a better future

[et_social_share] Last week the Department of Work and Pensions (DWP) launched an advert featuring Workie. Workie is a giant furry creature who wanders through a park raising awareness of the next phase of auto-enrolment into workplace pensions. But Workie has also...
Corbyn and the battle for the meaning of security

Corbyn and the battle for the meaning of security

[et_social_share] Jeremy Corbyn addressed the Labour Party Conference for the first time as leader on Tuesday. Opinions vary on how successful his speech was and even how original it was, but there was something interesting in the way he used the word ‘security’ that...