6 bits of copy I wish I’d written

6 bits of copy I wish I’d written

[et_social_share] 1. I love this press ad by The Economist. You read it expecting to see ‘great minds think alike’, but there’s a twist – and for a bit of head scratching, you get rewarded. That’s why this copy is bang-on. It says, “You’re clever; we’re clever; let’s...
Can you handle the truth?

Can you handle the truth?

[et_social_share] This Thursday can’t come fast enough. Why? It’s the final episode of Serial – the podcast with such a humongous following I’m surprised it hasn’t broken the internet. Serial is a documentary that examines the case of Adnan Syed, an American teenager...
Why you should use stories as strategies

Why you should use stories as strategies

Written by Quietroom [et_social_share] We’ve all used language strategically. This is what determines the success of moments like interviews, apologies, and proposals. I thought about this on the train home yesterday, after tuning in to an interesting conversation. It...