Blog

Pension money: where does it go and what does it do?

If people are to have a comfortable retirement, they need to think about their pension money. We think that one way to help them do that is to show them what their dosh is actually doing from the moment it leaves their pay packet to the moment they get it back. This...

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How to get people saving more in their pension

Share Action campaigns for 'responsible investment' - investment strategy that thinks about the effect that your money has, not just how much it might grow. And they point out there's a great opportunity to get people saving more in their pension by telling them about...

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7 tips for dealing with complaints

Acknowledging that something is wrong is the first step towards making someone feel you care. It also focuses your mind on what you are trying to address, so you’re likely to be more effective.

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Leaving the protection bubble

If there was a pub quiz round on Barrett’s Oesophagus or Lupus Erythematosus, we ‘protection geeks’ would walk it. But to give our businesses the best chance of success, and our customers the best chance of leading prosperous lives, we have to leave our bubble.

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How to reduce investment risk

Have you seen our 3-minute animation about investment risk, featuring statues, sheds and a big tongue? Well thousands of people have, and lots have used it to help start a conversation about risk and what it really means. Watch that first, then enjoy this follow-up,...

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Treat members like customers

It's not just that people don't understand pensions - they don't connect with them either. So as well as changing what they know, we need to change the way they feel. In this talk at the 2016 LCP Annual Conference, our Creative Partner, Vincent Franklin, shows what...

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Purpose *and* profit

A new kind of bank grew out of the financial crisis – a bank with a 200-year heritage but a fresh outlook. CEO Paul Pester asked “What would you change about banking?” and the answers set a course for the revived TSB. Can a bank navigate today’s financial uncertainty...

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I’m 14yrs old – why save money?

Rob Gardner has co-founded a pensions consultancy, built an education charity, and just launched his first children’s book, aimed at getting kids to start building good financial habits. We put Rob to the test. Can he convince 14-year-old Jessie to start saving her...

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What is investment risk?

We the good folk of Quietroom were put on this earth to make tricky things more meaningful to more people. We made an animation last year about your 3 pension options, that 11,000 people have seen. Now we've made one about another unloved idea: investment risk. We...

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E=mc2 explained in 90 seconds

Science writer David Bodanis has entertained and informed readers with books such as ‘E=mc2’ and ‘Einstein’s Greatest Mistake’, in which he brings to life ideas that used to be off-limits to all but the privileged few. We asked him how he does it, and how you can...

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Rewarding ✓ Simple ✓ Slightly Unexpected ✓

Paul Twivy has been the first port of call for three UK prime ministers seeking social change. We spoke to Paul about effective campaigning, why the Big Society never took off, and why CSR might be the future of commerce. Plus we share the secrets behind a piece of...

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The third most Twitter-addicted MP

Stella Creasy is one of the few MPs to change government policy from the opposition back benches. She is also, according to The Daily Mirror, the UK's third most Twitter-addicted politician. Stella shares her insights into getting people fired up about politics. She...

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The internet is not the answer

Today, you can do almost anything online, from listening to music to ordering a taxi. Old industries are crumbling, and the pace of change is getting faster. Andrew Keen, author of The Internet is Not the Answer, explains how businesses can survive in the new...

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Your 3 pension options in 3 minutes

We're helping the pensions industry talk in a more meaningful way, so people in the outside world make better choices about their pension options. Here's a three-minute animation. It explains people's 3 main options for what they can do with their pension savings from...

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Watch the *Santa* Brand workshop

Now the super-injunction has been lifted, we can exclusively reveal to you, for the very first time, the workshop that led us to create the *Santa* Brand Book. Merry Christmas. Other things you might like Witness the award-winning end product of this workshop: the...

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The future is hazy

Fine, let’s teach children more about personal finance. But people don’t make rational choices. So the real job is to educate the finance industry itself.

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Start with why

People love the brands they love because of what the brand stands for or believes in, rather than the things it sells.

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The Santa*Brand book

When Santabrand Global Enterprises asked us to help keep the marketing elves 'on message', we created the *Santa* Brand Book. We didn't think anyone would read it. But they did. And not just the elves. 1.1 million people downloaded the *Santa* brand book in just 3...

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How to sell invisible things

It's easy(ish) to talk about things people can see and touch, like pairs of jeans and pots of jam – especially if they're things people already want. But how do you sell things people can't touch, like ideas and promises? – especially if there's a gulf in...

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