Positioning: The Battle for Your Mind

Cover image of 'Positioning: the battle for your mind' by Al Ries and Jack Trout

Positioning: The Battle for Your Mind

Al Ries and Jack Trout

It’s a jungle out there. A baying, clamouring communications jungle. So how do you get your message heard above all the racket? Ries and Trout argue that creativity is no longer the key to success. Advertising has entered an era where strategy is king. So if you want to cut through the hullabaloo, you’ve got to create a position in your audience’s minds that’s as much about your competitors’ strengths as your own.

Borrow this book.

Back