The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

by Stephen Denning

Persuasive and entertaining, Denning’s book turns the ‘just give ‘em the figures’ school of management on its head. Stories, he argues, are powerful things, and we can use them to achieve great things. It goes on a bit, but the book is full of useful stuff – including templates – and it’s packed with interesting and entertaining examples.