The Zen of Social Media Marketing

The Zen of Social Media Marketing

by Shama Kabani

American web marketing guru Shama Kabani takes you through the basics (and some quite complicated advanced bits too) of social media for people and brands – how to get started and why it’s worth doing so. As Shama attempts to cover every business, charity, and social enterprise imaginable, this is one to go through with a pencil and circle the bits that are relevant for your organisation – lots of it won’t be. It’s a quick easy read and I found plenty of useful tidbits. The overall message is create a strategy that’s right for you and follow it remorselessly.