Marketing your product brilliantly means landing the right messages, with the right people, at the right time. To do it well, marketers need to make sure that the messages they’re putting out reflect the values and vernacular of their audiences. It takes serious insight. On top of that, marketers need to find a way through the white noise. We live in a world that’s flooded with communication, so today’s marketers need to make sure they’re saying something worth listening to. There’s only one way to do it. Great communication.
Quietroom helps marketing teams talk in a way that’s clear, vivid and real – so their story makes sense, so their ideas come to life, so their message sticks.
What we’ve achieved
We created communications that made sure Vitality could successfully launch seven new products in one day. We wrote messages, brochures, sales aids and a core story. Within a month, the products made up nearly 30% of all of Vitality’s business. On top of that, the business won the Innovation Award at the Protection Review Awards.
We worked with Prudential on their flexible annuity product. When we changed the way the product was described, sales rose to three times their original target.
We produced every piece of communication that Fortis Life needed to launch in to the protection market. Almost immediately the company went to number 1 in the adviser ratings tables.