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How AI is changing the way your customers make decisions

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4th September 2024 11:00am

Online

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How AI is changing the way your customers make decisions

AI is fundamentally changing the way that users consume, process and make decisions with information.

In the world of communications, the biggest change is this: you no longer get to control how users receive your message.

Sending an email? AI email apps will now summarise your message. It will decide what’s important, which bits to paraphrase, and which bits to leave out.

Updating a website? AI search engines will read your website on a customer’s behalf. It will extract information, reword it, and attribute it to you - meaning customers get answers from your content without ever visiting your website.

Communicating a product? AI will help customers understand how it works and whether it’s right for them.

These changes are happening on the devices your customers already own, in the apps they already use. Soon, they’ll be using AI to engage with pensions, insurance and investments without even thinking about it.

Join Quietroom’s Thomas Joy and Russ Hope as they explain:

  • how your customers are using AI
  • the ways AI will change customer behaviour
  • how to write and design content that will be read by AI
Book now