Why user testing matters and how to do it
How can you tell if your communications work unless you test them? Learn why guessing costs more than testing, and how to get clear answers from real users without breaking your budget or timeline.
Whether you’re new to user testing, have questions about how it works, or want to explore different ways of doing it, this session is designed for you.
Our expert panellists bring hands-on experience across various user testing approaches. They’ll share practical insights, success stories, and reflections about what works, what doesn’t, and why user testing is a crucial investment for any customer-focused organisation.
What you'll learn:
- Why user testing matters: the business case and real-world impact
- Common misconceptions about user testing and how to overcome them
- Different testing methodologies and when to use each approach
- Practical tips for getting started
- Special considerations for diverse user groups and environments
Who should attend:
- Anyone responsible for communications or engagement
- Marketing professionals looking to better understand customer behaviour
- Business leaders interested in evidence-based decision making
Our panel:
Join Quietroom’s communication experts: Cath Collins, Julia Fox, Maddie York and chair Isla MacFarlane, to discuss:
- designing the right test for the insight you need
- qualitative vs quantitative testing approaches
- inclusive testing and EDI (equality, diversity and inclusion) considerations
- specialised testing environments (including industrial and factory settings)
- remote vs in-person testing methodologies
- budget-friendly approaches to gathering user insights
Format:
A 50-minute session, including a panel discussion followed by Q&A.
This is your chance to get practical advice from seasoned professionals in an informal, conversational setting.