We help our clients be clear, vivid and real when they communicate. Here’s why that matters.
1. We want to help our clients grow by connecting with people outside their bubble
Every one of our clients wants to reach the right people, in greater numbers, with a message that connects. But they’re held back by what’s sometimes called the ‘curse of knowledge’. Knowledge is obviously an awesome thing, but like many awesome things, it comes with an unwanted downside. When you know a lot about your subject, it’s hard to communicate with people who know less than you. The more you know, the harder it gets. You say too little, because you assume the person you’re talking to knows more than they do. Or you say too much, because you assume they care as much as you do about the detail (which they almost certainly don’t). Even if, like Goldilocks, you get the amount you say just right, you still won’t get through if what you say only makes sense to other experts. To grow, you need to connect with people who know and care less than you. Our job is to help you do it.
2. We want to help people make better decisions about the future
It’s a cruel irony (in the actual sense, not the Alanis Morissette sense) that the issues that affect our future most are the ones that excite us least. Money, health, energy and society are important, but they’re also invisible and intangible. They’re hard to understand and even harder to love. That’s a problem for individuals, because we can only make choices that leave us better off in the long term if we understand those choices and what they mean for us. But it’s a problem for society too. We’ll only tackle big issues like public health, climate change or the ageing population if everyone feels confident asking questions, challenging assumptions and contributing ideas. If we want more people to join the conversation, we must make it more meaningful to more people. That’s why we exist.
3. We think words are an opportunity
We’ve come together from advertising, marketing, branding, design, PR and publishing. Many of us have also worked in film, TV, theatre and music. The biggest thing we share is a love of language and a belief in its power to bring people together. We think words are an opportunity for businesses – to spread their ideas, to thrill their customers, to fire up their people. We’re all really nerdy about how words work. If you want a discussion about why your love of simple language increases with your level of education, or why underachieving children do better if you call a subject ‘drawing’ instead of ‘geometry’, then you’ve come to the right place (40 Bowling Green Lane, London EC1R 0NE).
4. We want to build a really special business
We’ve thought a lot about what that means. To us, it means a business that learns something or tries something new every day – and gets a kick out of passing its knowledge on to others. It means giving super-smart people a place they’ll be supported, challenged, valued and inspired – whether they’re our colleagues or our clients. And it means taking pride in why it’s here – to change businesses, industries and society for the better. Because of our work, there are more people saving and investing. There’s more money available to beat cancer and diabetes, and more renewable energy flowing into people’s homes. People are better informed and better off. That’s exciting.
"They all share a real passion and a level of intellect that, at times, is a bit scary."