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Senior Writer & Workshop Leader
What do you do?
I write. I turn complex ideas into comprehensible stories. And I lead workshops to geek out with other people about words and their influence on the human psyche.
Why do you do it?
I’ve always been a writer – for as long as I can remember. And I genuinely believe that nothing should be too complex for anyone to understand, particularly when it comes to making important choices. It’s in my gift to make sense of nonsense, and that’s what I love doing.
Which projects have you worked on?
I’ve been lucky to work with lots of passionate people doing brilliant things in different industries. That includes the pension teams at Sun Life Financial and First Actuarial, the finance teams at Legal & General and RBS, and the insurance folk at Zurich and FWD. And I’ve had the chance to do some great work with Which? and UK Youth.
Which project are you most proud of?
Some projects have been really ambitious, and I’m proud of what we managed to achieve. It’s hard to choose just one. Whether it’s overhauling the way a big company re-engages with its customers, showing off a brilliant new green initiative that is complex to understand, or helping young people see what’s possible with the tools and opportunities at their fingertips – it’s so rewarding seeing how words can make a really tangible difference in the world.
What do you like to do when you’re not at work?
My love of writing extends to a love of reading, so I spend a lot of time climbing over piles of books. My interests lean towards history, psychology, and reams of what I’m told are ‘useless’ facts. I also love to cook new and increasingly adventurous meals, spend time with my family in England, France and Colorado, and be as close as is permissible to any nearby dogs.
Which superpower would you choose?
Teleportation. Flying is ostentatious (and probably very cold) and invisibility is frankly suspect. But teleportation. Why watch life pass you by through a bus window? Why waste precious holiday hours on cabin pressure and peanuts? Where is the romance in being stuffed into a train carriage at rush hour? Teleportation is the clear and only choice. I can’t believe it’s even a debate.