Dan Young – Research Consultant

What do you do?

I use focus groups, interviews and surveys to help companies unpick their problems and understand their audiences. Sometimes it’s consumers, sometimes it’s opinion-formers, and sometimes it’s their own employees. Then I use what I’ve found to help businesses solve problems and make better decisions.

Why do you do it?

I like changing complexity into simplicity. I enjoy taking lots of different views, behaviours and information, and distilling all that into single insights.  And I like seeing businesses act on those insights.

What do you like to do when you’re not at work?

I love to eat. To feed this habit (sorry), I cook in an unprofessional capacity. Of course, this gluttony has to be offset.  So I try to run, swim and play squash, as much as is possible with three small children. I’m also a school governor of my local infants school and mentor some of the children there.

What are you reading at the moment?

While this sounds like the setup for a punchline, I assure you it’s true: I’m reading a book on speed reading, and it’s taking me ages.