What do you do?
I use focus groups, interviews and surveys to help companies unpick their problems and understand their audiences. Sometimes it’s consumers, sometimes it’s opinion formers, and sometimes it’s their own employees. Then I use what I’ve found to help businesses solve problems and make better decisions.
Why do you do it?
I like changing complexity into simplicity. I enjoy taking lots of different views, behaviours and information, and distilling all that into single insights. And I like seeing businesses take those insights and act on them.
Which projects have you worked on?
I’ve worked with Good Energy to help it understand what attracts people to its green, renewable energy. And for the National Association of Pension Funds, I’ve looked at the effects of automatically enrolling employees into pensions one year after the scheme was introduced.
Which project are you most proud of?
I helped Whitbread make an important decision about the way it pays its team members. We were able to unravel their problem, and then give them an alternative way forward. It wasn’t the solution they expected, but they rolled it out to the whole company. Our work benefitted all of Whitbread’s 30,000 employees.
What do you like to do when you're not in work?
I love to eat. To feed this habit (sorry), I cook in an unprofessional capacity. Of course, this gluttony has to be offset. So I try to run, swim and play squash, as much as is possible with three small children. I’m also a school governor of my local infants school and mentor some of the children there.
What are you reading at the moment?
While this sounds like a set up for a punch line, I assure you it’s true. I’m reading a book on speed reading. It’s taking me ages.Back