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Rhys Williams

Strategy Director

What do you do?

I lead projects that are about thinking, strategy and consultancy. And I contribute thinking to projects that are more writing or training-led. My job’s about getting to grips with big, complicated ideas and trying to make sense of them in as few words as possible.

Why do you do it?

Because I get a kick out of unpicking knotty problems – whether that’s a sentence that won’t behave, or a fantastic business idea that unravels when you try to explain it. Also, because I love working with people I like and admire (and there are plenty of those at Quietroom).

Which projects have you worked on?

Hundreds! Brand strategy for Which?, tone of voice for Virgin Atlantic, messaging for PruProtect, consumer research for Good Energy, training for AXA, naming for the Investment Association, a language audit for the Treasury and once, 11 speeches in 9 days for the NAPF, Volkswagen and UK Trade and Investment.

Which projects are you most proud of?

I’m proud of the work I did with Whitbread helping their frontline staff understand pensions. The project won Whitbread the DC Scheme of the Year award from Professional Pensions. I’m also proud of the work I did with HMRC on language. I wrote their tone of voice guidelines, I helped over a thousand leaders see the potential of language as a leadership tool, I led a project that halved complaints about communication, and I wrote HMRC’s charter. We signed it off at the Treasury in front of 60 stakeholders, and the next day it went to the House of Commons to be debated.

What do you like to do when you're not at work?

I’m a singer-songwriter – I’ve sung in the Albert Hall, recorded at Abbey Road and my last single was played on Radio 2. I’m also an extremely proud dad of two small boys.

How did you get your job at Quietroom?

I answered an ad in Private Eye. It asked for a ‘passionate, literate communicator with a mix of corporate and performing experience’. So I emailed saying that in the previous week, I’d done a gig with Morrissey, and had a meeting with Prudential’s marketing director, in which he’d said he wanted to get rid of financial services jargon, before in the next breath using the phrase ‘managed disaccumulation’. That was Prudential’s marketing director by the way, not Morrissey.

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