Thomas Joy -Senior Writer

What do you do?

I use language to solve problems, engage customers, and help people improve their financial health.

I used to work in pensions at a bank, so I get why changing the way you write can feel uncomfortable at times. But I’ve also seen first-hand how choosing the right words improves outcomes, reduces complaints, and transforms how customers feel about your brand.

Why do you do it?

I’m passionate about financial well-being and breaking the stigma of talking about money. How we write about pensions and investments is one part of that puzzle.

What do you like to do when you’re not at work?

When I’m not writing, you’ll find me driving laps in a go-kart or racing simulator. I’ve never won anything, but it’s the taking part that counts. Right?