
- Case studies
- Supporting USS during a controversial valuation
How we helped USS create a cohesive narrative and engaging communications during a controversial valuation.
Quietroom spent a year and a half working inside the pensions executive at the Universities Superannuation Scheme (USS), the UK’s largest private DB scheme. We advised on strategy and wrote materials to help USS communicate about their controversial 2020 valuation. A Quietroom director worked in-house for 2 days a week over that period, at a time when the scheme was in the news almost weekly and was operating in a febrile atmosphere.
We helped USS improve their valuation communications so they were easier to understand and less likely to be misinterpreted or misrepresented. We improved readability across letters, web copy and technical-consultation documents and worked with everyone from the chief executive to the PR agency to create a consistent, calm message.
We have continued to work with USS on other projects, including their TCFD reports and 2023 valuation communications.