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Cookie policy

Cookie policy

Last updated October 2026

Cookies are small files that websites save in your browser. We use two kinds:

Essential cookies make our website work. For example, they remember whether you’ve accepted or rejected our other cookies, and they protect our forms from spam. These always need to be on.

Additional cookies help us understand how people use our website, so we can make it better. They also let us show some content, like videos and maps. We only use them if you click “Accept additional cookies”. They come from:

  • Google Analytics, which tells us which pages people visit, how long they stay and what device they’re using
  • Hotjar, which shows us how people move around and interact with our pages
  • LinkedIn, which helps us measure how well our LinkedIn advertising works
  • Vimeo, which we use to show videos
  • Google Maps, which we use to show where our office is

These services give your browser a unique identifier so they can recognise you across visits, and they may process your IP address to work out roughly where you are.

These services are run by companies based outside the UK, so the information they collect may be transferred abroad. You can find out how each company uses your information in its own privacy policy:

You can change your choice at any time using the “Cookie settings” link at the bottom of every page, or by clicking the link below.

Change your cookie settings

If you switch off additional cookies, we’ll stop using them from then on. Some cookies may already be saved in your browser, and you can delete these using your browser settings.

The cookies we use

Here’s a full list of the cookies we use on this website.

Essential

Essential cookies make our website work. They’re always on.

NameDescriptionDuration
Cookie PreferencesThis cookie is used to store the user's cookie consent preferences180 days

Google reCAPTCHA

Protects our contact forms from spam.

NameDescriptionDuration
_GRECAPTCHAUsed by Google reCAPTCHA to tell people and bots apart, to protect our forms from spam6 months

HubSpot forms

Protects our forms from spam.

NameDescriptionDuration
Form securityTells people and bots apart to protect our forms from spam30 minutes

Statistics

Statistics cookies tell us how people use our website, such as which pages they visit and for how long. They also let us show videos hosted on Vimeo.

Google Analytics

Google Analytics tracks and analyses website traffic for informed marketing decisions.

NameDescriptionDuration
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Analytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days

Hotjar

Hotjar is a behaviour analytics tool that helps site owners understand how visitors use their site through heatmaps, session recordings, surveys and feedback widgets.

NameDescriptionDuration
_hjDoneTestersWidgetsHotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in365 days
_hjMinimizedTestersWidgetsHotjar cookie. This cookie is set once a visitor minimises a Recruit User Testers widget. It is used to ensure that the widget stays minimised when the visitor navigates through the site365 days
_hjShownFeedbackMessageThis cookie is set when a visitor minimises or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimised immediately if they navigate to another page where it is set to show365 days
_hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels365 days
_hjClosedSurveyInvitesHotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not reappear if it has already been shown365 days
_hjDonePollsHotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not reappear if it has already been filled in365 days
_hjMinimizedPollsHotjar cookie. This cookie is set once a visitor minimises a Feedback Poll widget. It is used to ensure that the widget stays minimised when the visitor navigates through the site365 days
_hjSessionResumedA cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connectionSession
hjViewportIdThis cookie stores user viewport details such as size and dimensionsSession
_hjSessionStorageTestThis cookie checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is setSession
_hjTLDTestWhen the Hotjar script executes, Hotjar tries to determine the most generic cookie path it should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, Hotjar tries to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removedSession
_hjCookieTestThis cookie checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is setSession
_hjUserAttributesHashUser Attributes sent through the Hotjar Identify API are hashed and cached in this cookie so Hotjar knows when an attribute has changed and needs to be updated. The cookie is refreshed while the visitor stays active2 minutes
_hjCachedUserAttributesThis cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback toolSession
_hjLocalStorageTestThis cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100msUnder 100ms
_hjHasCachedUserAttributesThis cookie lets Hotjar know whether the User Attributes cached in the _hjUserAttributes local storage item are up to dateSession
_hjidHotjar cookie. This cookie is set when the visitor first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID365 days
hj_visitorHotjar uses cookies to enhance the user’s experience on the website, for example to complete forms, navigate the site, and identify returning users and offer related content. Users can control the use of cookies at the individual browser levelSession
_hjSession_A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session30 minutes
_hjSessionUser_Hotjar cookie. This is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID365 days
_hjSessionTooLargeCauses Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limitSession
_hjSessionRejectedIf present, this cookie will be set to 1 for the duration of a user’s session, if Hotjar rejected the session from connecting to the WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issuesSession
_hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by the site’s daily session limit30 minutes
_hjptidThis cookie is set for logged in users of Hotjar, who have Admin Team Member permissions. It is used during pricing experiments to show the Admin consistent pricing across the siteSession
_hjAbsoluteSessionInProgressThe cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information30 minutes
_hjFirstSeenThe cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.30 minutes
_hjIncludedInPageviewSampleThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by the site’s page view limit30 minutes

Vimeo

Vimeo is a video hosting platform for content, used by creators and businesses to showcase their work.

NameDescriptionDuration
vuidThis first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id1 minute
PlayerThis first party cookie created by Vimeo is used to remember a user’s player mode preferences1 minute
continuous_play_v3Used to keep track of whether continuous play is on or not for a user2 years
sd_identityCollects analytical tracking information about videos and enables the player to function properly2 years
sd_client_idCollects analytical tracking information about videos and enables the player to function properly2 years

Marketing

Marketing cookies help us measure how well our LinkedIn advertising works. They also let us show Google Maps on our website.

Google Maps

Google Maps is a web mapping service providing satellite imagery, real-time navigation and location-based information.

NameDescriptionDuration
OGPCThese cookies are used by Google to store user preferences and information while viewing Google mapped pages1 month
OGPThis cookie is used by Google to activate and track the Google Maps functionality2 months

LinkedIn Insight

LinkedIn Insight is a web analytics service that tracks and reports website traffic.

NameDescriptionDuration
LinkedIn securityUsed by LinkedIn’s security service to tell people and bots apart30 minutes
LinkedIn consentStores your choice about LinkedIn’s cookies6 months
LinkedIn browser IDUsed by LinkedIn to recognise your browser1 year
langUsed to remember language settings.Session
lidcUsed for routing and session management.24 hours
liapUsed for authentication of LinkedIn members.90 days
li_oatmlUsed for identifying LinkedIn Members for advertising and analytics.30 days
li_sugrUsed to make a probabilistic match of a user’s identity.90 days
li_fat_idUsed for member indirect identifier for conversion tracking.30 days