Trust, tech, and targeted support
What our invited experts talked about at a breakfast on targeted support and personalisation.
Sharp focus
Help yourself to anything that’s useful, develops your thinking or makes you look clever.

What our invited experts talked about at a breakfast on targeted support and personalisation.

Quietroom and Ford have partnered up to find out how members use a GenAI chatbot called PensionsChat.
The more difficult it is to use your content, the more likely it is that generative AI will give your members incorrect answers.
Because they’re trained on historic data, AI tools could recycle decades of prejudice.
Many older people want to bank and shop online, but face unnecessary barriers. Here’s how to change that.
OpenAI’s new agent can browse the web and complete tasks for you. We tested it on the UK’s biggest pensions websites.
On 31 October 2024 OpenAI launched ChatGPT search. If you host any kind of content online, you’ll want to pay attention.
Multiply’s Chief Technology Officer tells us what AI is doing in financial services, and why we should embrace it.
Apple has dropped a game-changer at their Worldwide Developers Conference: Apple Intelligence (AI).
Members are reading AI-generated summaries of pension communications. What does this mean for the channels you use and the way you write?