How to tell your ESG story

Members are starting to ask where their money goes. But the answers are buried in 60-page reports, behind layers of jargon. The information is there. It’s just not reaching anyone. So how do pension schemes tell their ESG story in a way that actually lands?

Quietroom’s Maddie York will be joined by storytelling consultant Marianne Powell and responsible investment communications manager Caroline Hopper for a practical discussion on why so much ESG communication fails to connect – and what pension schemes can do about it.

The session will explore:

• how to make ESG communication clearer, more human and more honest
• using real stories instead of polished case studies
• meeting members where they are instead of expecting them to dig
• keeping the conversation going beyond an annual report

They’ll also look at the tensions: how do you give members agency when you don’t necessarily want them to act? And how do you balance values with financial reality?

This webinar is for you if you write, commission or sign off ESG or responsible investment communications – and you suspect they’re not landing the way you need them to.

Marianne Powell is a strategic communications consultant specialising in sustainability and climate storytelling. She's supported companies including Microsoft, M&G plc and PA Consulting to tell sustainability stories through thought leadership and impact reports. She’s also created training and culture change programmes for Prudential, British Gas and Hastings Insurance. Marianne works with story as a tool to connect more deeply with audiences, beyond one-off reports.

Caroline Hopper is Responsible Investment Communications Manager at People's Partnership, provider of the People's Pension. She brings their responsible investment work to life for 7 million members and 100,000 employers. Before People's Partnership, Caroline spent a decade here at Quietroom, where she led our responsible investment work and helped Richard Curtis set up Make My Money Matter.

Wednesday Wisdom is a monthly learning hour at Quietroom. One or more invited experts, or one of our own team, introduces an interesting topic that connects to pensions, investment or insurance and we chat about it. Please join us.

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